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How much is each acquisition through your online marketing efforts costing you?
If you’re not sure then maybe you should look at our reporting & tracking offering. If do know the answer to this and you want to reduce it you should firstly identify what source your most costly conversions are coming from.
Reducing CPA is a very rewarding task as it means more money in your pocket.
Some ways to reduce the CPA in your paid search advertising specifically is:
- Split your campaigns and ad groups out
- Ensure you are using the negative keyword facility
- Target relevant key terms to your products
- Test different Ad-text variations
- Send the user best target page per ad group
These are all fairly simple ways to ensure you are getting the best out of your ROI, there are many other ways to improve the Cost per acquisition, see our paid search offering for more information.
